Dec 23, 2021
Avery Akkineni (@avery_akkineni) is President of VaynerNFT, a VaynerX venture-arm from Gary Vaynerchuk. VaynerNFT partners with some of the world's top brands to build market-leading NFT programs. In this interview, Avery covers everything you need to know about how brands of all sizes should be thinking about NFTs at large.
VaynerNFT launched their own NFT project—VeeFriends in early May and since has amassed more than $125 million in sales volume. VaynerNFT has also recently partnered with brand titans such as Pepsi, Coach, Coinbase, and many others to launch their own respective NFT programs.
Brands of all sizes are entering the NFT space in troves. However, many are questioning whether there’s a right or wrong way to approach NFTs? Should you dip a digital toe in or go all-in? Hint: Avery’s perspective is something you won’t want to miss.
As an ex-Googler & previous Head of VaynerMedia APAC, Avery has played a pivotal role in guiding brands from various industries into the uncharted waters of NFTs. We’re so early!
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Topics Covered:
0:00 - Intro
4:01 - Avery’s background
7:56 - Why NFTs
12:52 - How Avery keeps her finger on the pulse
16:32 - Long-term value creation
22:04 - Securities discussion
28:00 - When will NFTs go mainstream?
31:29 - How brands are using NFTs
44:28 - SMBs and NFTs
50:52 - Potential worries with the rise of web3
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Resources:
Avery’s Twitter
https://twitter.com/avery_akkineni
VaynerNFT’s website
https://vaynernft.co/
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Not financial or tax advice. This channel is strictly educational
and is not investment advice or a solicitation to buy or sell any
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