Mar 31, 2022
In this episode, Carly hosts Drew Crisp, SVP, Digital of Liverpool Football Club, and Max Moore, Director, Head of Contemporary Art Auctions, Sotheby's Hong Kong, Co-Head of Digital Art Sales, Sotheby's Worldwide for a livestreamed discussion on their upcoming Sotheby's NFT launch!
This drop is game-changing for not only the Premier League, sports writ large--but the NFT and Web3 space in general. It's no coincidence LFC partnered with Sotheby's to bring this project to life.
Tune in to hear how fan engagement will be changed forever after this drop, everything that went into bringing it to life, how LFC is thinking about NFTs' broader future potential, and so much more!
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Timestamps:
0:00 Intro
1:40 Drew's Background & Fan Engagement
5:55 Sotheby's & Liverpool Partnership
10:12 The LFC Heroes Club Launch
14:17 LFC Heroes Club Benefits/Utility
15:55 Why Now?
18:30 Dealing with Pushback
20:51 Sotheby's Thoughts on NFTs
24:16 Educating Liverpool Fans
31:08 The Business Side of NFTs
34:30 Drew's NFT Click Moment
36:45 Max's NFT Click Moment
38:55 What Happens Next
46:03 Where & When to Buy
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Resources:
Where to Buy:
https://metaverse.sothebys.com/lfc/auction
LFC Heroes Club:
https://www.liverpoolfc.com/news/reds-launch-lfc-heroes-club-first-digital-collectibles
Sotheby's Announcement:
https://www.sothebys.com/en/press/lfc-and-sothebys-launch-lfc-heroes-club
LFC Heroes Club on Twitter:
https://twitter.com/LFCHeroesClub
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